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There are some basic principles to stick to when creating a good blog post. When I work with clients who are just starting out on their  journey to their sucessful business blog I always explain that blog posts do not have to be long, but they do have to be interesting. 

Its important to follow these six tips when you create your first blog post:

  1. Get a great headline,
  2. Grab the readers attention in the first paragraph
  3. Focus on the problem
  4. Give them a nugget of useful information
  5. Hold back on giving away the whole solution
  6. Get them to take action in the last paragraph

if you stick to this formula you will be able to produce blog posts which serve their purpose. Some of the posts may be great, some may be mediocre, but you will produce content, and content drives traffic to your website. If you want to know more about how to develop sucessful online communication channels then contact me on