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This post is for you whether you have a start up business or an existing business that needs a social media strategy. You may have become social media savvy when friending people on facebook and swapping holiday snaps with relatives, but social media becomes a maze when you want to employ it usefully for your business. So take these five tips as a starting point for building your company’s social media strategy.

Tip 1 – Don’t just copy your website home page in your social media bio

Give people a reason to visit your facebook page or follow you on twitter – offer a distinct product or set of information there that they cannot find anywhere else.

Tip 2 – Start by listening

Join internet discussion groups, but begin by listening to the participants, answer their queries, begin one-on-one dialogues. Social media gives the you the chance to reach out to your audience personally.  Take your prospects seriously, and don’t ignore their needs and wants.

Tip 3 – Give your brand a face

Take care that your clients can connect you as a person with the brand you are developing. Use your own name and photograph on twitter, for instance, rather than your company name and logo.

Tip 4 – Be relevant.

Do not share content that your prospects have no interest in. First find out what they want . Only once you know what they need can you tailor your content and share it with them.

Tip 5 – Be honest and authentic

Build trust. Prospects can find out everything about you in a few clicks of their mouse, so make sure you are open and your actions reflect the image you are building on social media.

If you want more information on how to employ social media in your business, contact Jane on