I was really excited to see that my efforts in building my social media presence are paying off, and I now have more people following me on twitter, LinkedIn and Facebook, I also have new subscribers to this blog.
That’s such a great feeling, but I know I have to do more than just collect followers, so this week, lets discuss how to have an effective social media presence.
Today I’d like to focus on social media goals:
Why are we all networking in this fashion? What are your objectives in using social media in the first place, is it to keep in touch with friends and colleagues with the vague idea that they may be able to help in the future?
I don’t think so. Whether you are a running your own business or managing your career, become clear about why you are doing this. Social media channels are great for:
- Spreading information
- Promoting products
- Listening to your audience, your competitors or your prospects
- Receiving feedback
- Engaging with your customers
- Attracting new customers
You don’t need to do all of these activities at the same time, you may never use social media channels for some of these activities, but isn’t it great that all these activities are possible?
Each activity takes the same amount of effort, but not necessarily the same amount of time. To be effective each week chose what you are going to focus on and go for it.
If your goal is to spread information then focus your time on content creation this week. If today you want to listen and actively engage with your audience, you may need to allocate more time to reading blogs and discussion boards.
Setting yourself clear goals with social media networks will make you more effective and ensure that the time you spend is not time wasted. I would love to hear how you are setting social media goals, and how effective they are for you.